History of the Show
Each year in January, area agricultural producers and the members of the Sioux Falls area business community gather to participate in a variety of events that highlight the importance of agriculture in the region. As a $25.6 billion industry in South Dakota, agriculture definitely impacts the Sioux Falls area economy. More than 30,000 people attend the Show each year, with an estimated economic impact of $3 million.
Since 1954, the Sioux Falls Area Chamber of Commerce has been sponsoring one of the best shows in the upper Midwest. Approximately 18,000 people attended the five-day show in 1954, and the event continued to grow each year. The 65-year regional tradition in agriculture received a new name in 2018; however, the goals of the Sioux Empire Livestock Show (SELS) remain much the same as when the event first debuted as the Sioux Empire Farm Show. The Show seeks to strengthen the ties between the urban and agricultural communities, support livestock producers and exhibitors, provide educational programs and exhibits, and promote the importance of agriculture in our region.
In addition to the purebred and market shows that take place during the week, the Show features a Draft Horse and Pony Pull Contest, rabbit show, commercial exhibits, and industry leader presentations.
The SELS hosts purebred shows/sales for six breeds of cattle: Angus; Charolais; Hereford; Limousin; Red Angus; and Simmental. These six breeds of cattle compete for the $12,000 Supreme Row purse. The $12,000 Supreme Row competition is sponsored by the Tri-State Neighbor (gold), Wells Fargo Bank (silver), and Campbell's (bronze). The purse is split between the buyer and the consignor of the Supreme Champions (bull and heifer) of the purebred cattle show.
Mayor's Round-Up & Sale of Champions:
Since 1998, Sioux Falls' very own Mayor has participated in the Sale of Champions. For several decades now, the Sioux Falls business community has supported exhibitors by bidding on the best livestock from the Show by paying a premium to the producers. The top five animals from the Market Beef Show, top ten market swine, top five market lambs, and top five market goats are featured at the event.
The success of the Show is directly related to the efforts of area businesses, individuals, and producers who devote their time and talents. The SELS recognizes the many ways agriculture has impacted the economy, local citizens, and entire community.
For more information about the SELS, contact Holly Rader, Agri-Business Division Manager of the Sioux Falls Area Chamber of Commerce, at email@example.com.